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Catwalk - the interactive shop window
reacts to passers-by! Striking interaction brings existing advertising design, like pictures, movies and animations into a new surprising context.Berlinale Berlin : : : Video
Beisheim Center at Potsdamer Platz, Berlin in 2005
The film festival's logo, a bear, is following the visitors along the media facade.
Apple Center M&M Trading! : : : Pictures : Video : Award
Beisheim Center at Potsdamer Platz, Berlin in 2005
Apple's advertising figures are interactive for a change: they start dancing, as soon as someone comes along.
TYPO Berlin "Change": : : Video
Design conference at the House of World Cultures, Berlin in 2005
This year's conference icons are plants. Visitors encourage them to grow by their presence.
OPEL in Berlin : : : Pictures : Video
Brand- and Communication Centre of Adam Opel GmbH, Berlin in 2005
Passers-by are slowing down Opel Vectras or Opel Signums.
NIKE Deutschland GmbH : : : Pictures : Video : Morph
At Görtz 17 stores in Berlin, Cologne, Bonn and Hamburg in 2006
Pedestrians get surprised by a football, changing into various Kaizer Chiefs' sport shoes.
NIKE Deutschland GmbH : : : Pictures : Video
At SNIPES stores in Frankfurt and Mainz in 2007
As soon as people come along, a fast sequence of pictures presents the new Air Force 1 shoe collection. Then, by chance, one shoe remains in the projection.
GRAVIS Computergesellschaft mbH : : : Illustrations : Animation
"Idyllic Park Scenery" at Berlin flagship store in 2008
According to the Gravis corporate design elements, five figures were illustrated and animated. A Dog, a rabbit, a boy, a girl and an apple tree. By chance, people cause five different behaviours at each figure.